Concepts start from AI-generated directions (Midjourney / Ideogram / Recraft), but every final logo is hand-redrawn in Figma as clean vectors. You get an original, scalable mark - not a raster AI output. The AI speeds up exploration; the final artwork is hand-crafted.
+Do I own the rights to the logo?
Yes. Full commercial ownership of the final delivered logo, transferred on payment. Concepts not chosen remain available for future projects with other clients.
+How many concepts do I get?
3 concepts on the Logo tier, 5 concepts on Starter Kit and Full Kit. Each concept is a distinct direction - not colour variations of the same idea.
+What if I don't like any of them?
Rare, but it happens. I'll re-brief and do another round at no extra cost. If after 2 attempts we're still not aligned, I refund the difference minus a small brief-discovery fee.